Beyond Green Walls: Why I Became a MOOSMOOS Ambassador

Wellness real estate is sometimes reduced to visible features: a gym, a sauna, a cold plunge or a spa.

I see it much more broadly.

It is about creating built environments that support people through acoustics, air quality, light, materials, thermal comfort, connection to nature and sensory experience.

Within that framework, biophilic design becomes far more than a visual trend.

A well-designed moss installation brings genuine natural material into an interior while adding texture, depth and a strong visual connection to nature. Depending on the solution and surface area, preserved moss can interact with indoor humidity and provide meaningful acoustic absorption; MOOSMOOS’s dedicated acoustic systems cite sound absorption of up to 60%, measured according to DIN EN ISO 354.^[4]

There is also a wider human dimension.

Research around biophilic design increasingly connects access to natural elements with wellbeing, concentration, creativity and restorative environments. MOOSMOOS itself makes an important distinction here: a moss wall cannot replace daylight, fresh air or a genuinely well-designed building. Instead, it can become one element within a much broader biophilic strategy.^[5]

That distinction is important to me.

Wellness should never become a collection of marketing features.

It needs to be considered as part of the architecture itself.

Performance matters. But we should not underestimate emotional impact.

MOOSMOOS installations can become extraordinary architectural focal points: sculptural moss walls, botanical compositions, ceilings, suspended gardens, acoustic installations and bespoke artworks that give an interior an identity of its own.

In luxury real estate especially, that distinction matters.

The objective is no longer simply to fill an expensive property with expensive materials. The most memorable spaces are those where materials create an atmosphere, a sensory response and a sense of place.

Natural texture, irregularity and craftsmanship can achieve something that perfectly manufactured surfaces often cannot.

They make a space feel human.

My objective as a MOOSMOOS Ambassador is therefore very clear.

I want to introduce these solutions to a wider network of architects, interior designers, developers, contractors, hospitality operators and wellness professionals — initially through my markets and relationships in Mallorca and internationally.

But more importantly, I want to encourage a shift in when products like these enter the conversation.

Too often, greenery is considered towards the end of a project as decoration.

I believe it should be discussed much earlier.

When natural and biophilic elements are considered during the planning phase, they can become part of the architecture: integrated with lighting, acoustics, circulation, materials and the overall experience of a space rather than simply being added to an empty wall at the end.

My ambition is to help make solutions like MOOSMOOS part of the standard material and product vocabulary of premium and wellness-focused real estate.

Not in every project.

Not on every wall.

But wherever they can genuinely improve the space.

The partnerships I want to build around my advisory work have to have a reason beyond commercial representation.

I am interested in businesses that combine quality, innovation, craftsmanship and a clear relevance to the future of the built environment.

MOOSMOOS fits naturally into that philosophy.

A traditional family company that found a niche, developed its own technology and transformed a natural material into something architects and designers can work with at scale.

A product that can be both functional and artistic.

And a company that shares one of the ideas I strongly believe in:

“The spaces we create should not only look better. They should help us live better.”

That is why I am proud to become a MOOSMOOS Ambassador — and very much looking forward to what we can build together.