01
Developers · owners · project teams
Wellness Real Estate Advisory
Concept · Positioning · Healthy-building principles
International Wellness Real Estate Advisory
Real estate. Beyond the obvious.
Specialist advisory at the intersection of Wellness Real Estate, real estate development, market strategy and high-performance living.
DevelopersInvestors & OwnersSpecialist BrandsProfessional Athletes & Private Clients
Reality × PotentialConcept study / not a listing
02
Wellness, performance & building-technology brands
Brand & Market Development
Market access · Developer outreach · Project integration
03
Developers · investors · private capital
Development & Asset Advisory
Analysis · Repositioning · Development · Value creation
04
Athletes · high performers · private clients
Private Client & Athlete Advisory
Buyer-side · International sourcing · Long-term value
Wellness Real Estate
Research / Advisory / Performance
Wellness is becoming a real estate value driver.
Wellness Real Estate is moving from amenity to strategy. As the sector grows, the competitive advantage is no longer limited to gyms, spas or visible wellness amenities. The next generation of high-performing real estate considers how the built environment supports health, recovery, performance and long-term wellbeing — while also strengthening positioning, differentiation and asset relevance.
Global wellness real estate market
2025
Average annual market growth
2019–2025
Documented residential sales price premium
Wellness-focused developments in middle and upper market segments
Premiums are market- and project-dependent and are not guaranteed.
Projected global wellness real estate market
2030
Source: Global Wellness Institute · 2026
Real estate × wellness
Performance systems
A connected performance framework
A high-performing property should work on more than one level.
For the person who lives in it.
For the building itself.
And for the asset behind it.
Human performance
Sleep · Recovery · Movement · Focus · Health · Longevity
Building performance
Light · Air · Water · Acoustics · Materials · Thermal comfort · Technology · Privacy
Asset performance
Differentiation · Desirability · Positioning · Market relevance · Long-term value
Wellness Real Estate is not decoration. It is a strategic real estate discipline — influencing product definition, target client, building systems, specialist selection, technology, positioning and long-term market relevance.
The advisory is strategic and collaborative.
Concept, positioning and specialist selection are developed together with the project team.
Certification, engineering or health-related services are delivered by appropriate external specialists.
I want to help create properties that perform better for both the people who live in them and the capital invested in them.
Advisory / What I do
Four ways to engage the advisory — connected by one specialist field.
Wellness Real Estate Advisory
For developers, investors, property owners, project teams, contractors and — where relevant — architects and designers
For developers, owners and project teams seeking to integrate wellness, longevity and human-performance principles into real estate in a commercially relevant way.
Concept · Positioning · Healthy-building principles · Specialist integration · Differentiation · Long-term relevance
Brand & Market Development
Strategic representation & market development
For selected wellness, performance and building-technology brands
For selected wellness, performance and building-technology brands looking to enter, strengthen or strategically position themselves within premium real estate markets. The work is anchored in real estate and Wellness Real Estate — not generic marketing.
Market development · Business development · Developer outreach · Project introductions · Project integration · Strategic partnerships · Sales support · Selected representation · Market feedback
Relevant sectors:Fitness & recovery · Building technology · Smart home · Sensors · Lighting · Air & water · Sauna / spa · Healthy materials · Specialist suppliers
Real Estate Development & Asset Advisory
For developers, investors, property owners and private capital
Real estate opportunities are assessed through commercial logic, development potential and long-term relevance — whether that means acquisition, renovation, repositioning, development or a stronger market concept.
Better design is not enough. The numbers need to support it.
MSc Economics · 10+ years construction & development · Interior architecture & design
Opportunity analysis · Acquisition logic · Repositioning · Development scenarios · Capital allocation · Value creation · Exit thinking
Private Client & Athlete Advisory
For professional athletes, high performers, internationally mobile private clients and selected HNW / UHNW clients
Independent buyer-side advisory for clients whose homes need to perform on more than one level.
Buyer-side · International sourcing · Privacy · Performance · Long-term value
Specialist ecosystem
Connecting the right expertise with the right project.
Projects
Developers · Owners · Investors
Advisory
Brands & specialists
Wellness · Fitness · Recovery · Lighting · Air · Water · Materials · Smart technology · Sensors
Brokerages & local market partners
Selected collaboration with brokerages and local market specialists can support international mandates, buyer representation, property sourcing and specialist Wellness Real Estate expertise.
Development & Asset Intelligence
Potential is only interesting when it works.
My starting point is commercial logic.
A property may look compelling and still be a weak investment. Another may appear dated or overlooked while holding significantly more potential than its current position suggests.
The assessment considers acquisition or exit value, current positioning, renovation and development potential, likely costs, market demand and alternative scenarios.
A stronger concept is only valuable if the economics support it.
More than a decade around construction and property development also means looking beyond the concept itself — into buildability, complexity, budgets, execution and the practical realities behind value creation.
Own a property with unrealised potential?
Before selling — or committing significant capital to renovation — it may be worth understanding what else the asset could become.
An independent asset review can explore alternative scenarios, assess where additional investment could genuinely create value, and determine whether Wellness Real Estate or a stronger market concept could improve the direction of the asset.
Hold/Improve/Reposition/Develop/Sell
Different assets. Different answers.
Private Client / High-Performance Homes
Where performance becomes part of the property brief.
High-performance homes / InternationalFor professional athletes and high performers, a home is not only a lifestyle decision.
Training·Recovery·Privacy·Security·Sleep·Travel patterns·Climate·Connectivity·Family·Long-term value
The property brief should reflect all of them.
As an economist, I assess the market and the asset. As an athlete and Wellness Real Estate specialist, I understand the life the property needs to support.
Market fundamentals, acquisition logic and long-term value matter just as much as privacy, recovery, movement, sleep, technology, climate and the quality of the surrounding environment.
The search is independent and not limited to a fixed portfolio. Where the brief extends into another market, trusted local brokers, developers and specialists can be brought in while maintaining one consistent point of contact.
The property should fit the person — and make sense as an asset.
→Independent buyer-side advisory · International sourcing · One point of contact
Get in TouchAbout / Perspective
Beatrix Nagy / AdvisorI have always been interested in performance — long before I used that word to describe it.
In business, performance meant understanding numbers, projects and what makes an asset work. In sport, it meant learning how sustained effort compounds over time.
My background sits unusually close to the decisions I now advise on.
I hold a Master’s degree in Economics and have spent more than a decade around construction, property development, budgets, project decisions and the practical realities behind real estate.
That background was later complemented by training in interior architecture and design — because value in property is rarely created by numbers or aesthetics alone.
I like the tension between instinct and analysis: seeing potential, then proving that it makes sense.
The architecture matters.So do the numbers.
MSc Economics10+ Years Construction & DevelopmentInterior Architecture & DesignInternational Business
Sport taught me the other side of the same lesson.
At 40, I stepped onto a natural fitness competition stage for the first time. Today, I train as an amateur hybrid athlete, combining strength and endurance.
Sport made recovery, longevity and performance personal. Wellness Real Estate is where that side of my life meets economics and construction.
International / Off-Market
The best opportunities rarely start with a search portal.
Some of the most interesting properties, projects and investment opportunities never reach the open market. Others become available before construction or before wider distribution.
Access comes through relationships with developers, owners, brokers, advisors, brands and specialists — but access alone is not the service. The value lies in understanding whether the opportunity, partner or property fits the wider strategy.
Projects
- Off-market opportunities
- Development assets
- Private investment opportunities
Private clients
- International sourcing
- Local specialist access
Brands
- Market access
- Project introductions
- Relevant decision-makers
Selected private opportunities are shared discreetly and, where required, only after qualification.
Have a property or opportunity that should stay private?
Owners, developers and trusted intermediaries are welcome to introduce selected private opportunities for assessment and potential placement within the network.
Europe · UAE · USA
MallorcaDubaiMarbellaLondonMiami
Selected / Private / Off-Market
Selected Opportunities
A glimpse into the world the advisory works in — selected projects, developments and private opportunities.
Some are publicly available. Others are off-market, pre-market or shared only within a private network, with further information available after a direct introduction and, where appropriate, qualification or NDA.
Not everything is shown here. That is rather the point.
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Private residencePrivate StayAvailable upon request
Mallorca · Tramuntana Region
Private Mediterranean Residence
8 Bedrooms · 1–3 Month Stays · Complete Privacy
An authentic Mediterranean finca surrounded by nature, offering eight bedrooms and complete privacy for selected 1–3 month stays. Close to Mallorca’s west coast and well positioned for hiking, cycling, outdoor training and a slower Mediterranean rhythm.
Representative project imageryLifestyle & WellnessOff-Market· Off-Plan
Santa Catalina · Palma de Mallorca
Private Rooftop Penthouse
€2,390,000
An off-market penthouse currently undergoing complete refurbishment in Santa Catalina, combining contemporary Mediterranean interiors with an unusually generous private rooftop wellness and lifestyle concept.
- Interior living area
- Approx. 140 m²
- Private rooftop
- Approx. 140 m²
- Total constructed area
- Approx. 281 m²
- Accommodation
- 3 bedrooms · 3 bathrooms
A rare lock-up-and-leave city residence combining a vibrant Palma location with privacy, wellness amenities and an exceptional private rooftop.
Representative location imageryLifestyle & WellnessPrivate Opportunity
Southwest Mallorca
Contemporary Sea-View Villa
€7,950,000
A newly built contemporary residence in Southwest Mallorca combining panoramic sea views, generous proportions, integrated wellness spaces and advanced home technology.
- Total built area
- Approx. 1,097 m²
- Interior living area
- Approx. 786 m²
- Plot
- Approx. 2,015 m²
- Accommodation
- 5 bedrooms · 5 bathrooms
A turnkey lifestyle residence designed around privacy, contemporary architecture, wellness, smart technology and long-term coastal living.
Representative location imageryLifestyle & WellnessOff-Plan· Private Opportunity
Dubai · UAE
Private Residences — New Development
Price on request
Price depending on residence selection.
A new luxury residential development in Dubai offering a selection of private off-plan residences for internationally mobile owners seeking a contemporary base in the UAE.
- Opportunity
- Off-plan · New development
- Selection
- Multiple residence options
- Positioning
- Luxury residential · International lifestyle
Availability, documentation and access are specific to each opportunity.
10Insights
Ideas shaping the next generation of real estate.
Articles, observations and field notes on real estate, wellness, performance and value creation.
Featured insight
ArticleLinkedIn
Beyond Amenities: The Next Era of Wellness Real Estate
“Wellness in real estate is moving beyond gyms, spas and visible amenities. The next phase is about how buildings support recovery, performance and long-term asset relevance.”
Human performance · Building performance · Asset performance
Read on LinkedInPrivate Enquiries / Advisory / Partnerships
CONTACT
For Wellness Real Estate advisory, development and asset projects, brand partnerships, private client mandates or selected market collaborations.
Get in Touch
Direct email
info@nagybeatrix.com